Media Training

Introductory This course is interactive and provides practical interview experience to improve performance. Course content includes: Understanding today’s different types of media Dealing with journalists News angles, news agenda and deadlines Compiling and delivering key messages Rebuttal of unfair coverage Tactics for handling hostile TV and/or radio interview Who’s it suitable for? People with limited experience of the media who want to understand how best to communicate with print and broadcast journalists.

Intermediate Highly interactive course aimed at improving performance technique and taking control of the media interview. Course content includes: More challenging media scenarios Developing and controlling the message Bridging from question to question Dealing with a range of interview styles e.g. live, recorded, group discussion and radio phone in. Who’s it suitable for? Experienced media spokespeople who are looking to raise their game.

Executive Masterclass Highly interactive, providing advanced skills to seasoned performers looking to fine tune and polish skills. Detailed feedback provided on performance and message delivery. Course includes: Hostile and challenging interview scenarios Raising your personal and business profile Self awareness and personal image Advanced bridging tactics Making yourself quotable Creating sound bites Who is it suitable for? Chief executives or other senior members of an organization looking to enhance personal and corporate reputation and deliver slick, polished media performance.